Monday, July 12, 2010

The Coolest Thing I've Seen This Week- iPhone 4 Movie "Apple of My Eye"

iPhone 4 film - "Apple of My Eye" from Michael Koerbel on Vimeo.

Apple has been setting the benchmark for technological advancements for some time now, but looking at the above video, it's clear, they have outdone themselves. The small crew that worked on the picture used some creativity, ingenuity, and an iPhone 4 to make a beautiful short film.

Now people have made films on their phones before, but there are two things to be considered. Firstly, this is not a clip of someone jumping off a roof into a pool of green jello, this is an emotional, narrative piece. Bringing us to the second point, this film was edited. Do you know where? Yep, on the iPhone. It was shot, edited and rendered on a CELL PHONE!!!!

I realise the technology isn't old, but to actually see it put to use, and done exceedingly well excites the heck out of me. I thought it was cutting edge to work my editing wonders on a laptop, but now that's old hat. I love technology.

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